This week on Covered In Style, we’re celebrating Black-Owned fashion.
From emerging designers to heritage brands shaping the culture, we’re spotlighting the creativity, craftsmanship, and confidence that define Black excellence in style. It’s more than fashion. It’s legacy, community, and power stitched into every look.
Plus, don’t miss this week’s challenge, where we’ll show you how to incorporate your favorite Black-owned pieces into your wardrobe with flair.
Let’s get into it →
Shot by: @thetouchphotography
Meet Jameelat Bakare — a proud Nigerian and NYC native who blesses our feeds daily with flawless beauty routines and effortless charm. While we adore her GRWMs and swoon over every makeup tutorial, it’s her impeccable fashion sense that has us completely captivated.
What makes Jameelat’s style even more special? She champions Black and African-owned brands with every look, turning her wardrobe into both a statement and a celebration.
This week, we’re taking notes from the queen of buying Black herself. We sat down with Jameelat to learn how she merges conscious fashion with undeniable style, because giving back to the community never looked this good.
The theme for this week is Black-owned. You’re known for always rocking and shopping Black-owned. What was the first Black-owned brand you ever bought from, and what made you fall in love with it?
My first ever purchase was from Basma K’s hijab brand in 2015. I fell in love with seeing a beautiful Black Muslim woman who looked like me in fashion, and wanted to support her.
I was on my own journey to wearing hijab, and it just felt right. Her brand made me feel seen and reminded me that modesty and representation can go hand in hand. It wasn’t just a hijab, it was a moment of connection.
If you had to build a full outfit head to toe from only Black-owned brands, which ones are making the cut and why?
Love this question! @aminazaid.label for their gorgeous dresses with volume and unique patterns; @ruksalamode for their beautiful tops, skirts, and pants; @le.luxe.collection for scarves (we love a Black-owned hijab brand over here); @byjumzs for bags and accessories, ethically made in Nigeria; and @daez is a luxury shoe brand for the perfect heels.
Shot by: @thetouchphotography
What does supporting Black-owned fashion mean to you beyond just wearing the clothes?
Supporting Black-owned fashion to me means supporting a small family business, someone’s dream. It takes courage to start something, and if I had a fashion brand, I’d want to see my people wearing it proudly. It’s about circulating our dollars within the community and making sure our creativity, stories, and culture are sustained and celebrated through fashion.
If you could put one Black-owned designer or brand on everyone’s radar right now, who deserves their flowers and why?
@byjumzs, by my sis Moriam. I remember when she first started her business selling handcrafted bead bags, leather bags through her sister brand @wuranyc, earrings, boubous, and more. She literally built her business from the ground up despite the obstacles she’s faced. Her passion and excitement for her brand never wavers. It’s been inspiring to witness over the years. I pray her hard work continues to pay off and that more people get to know about her business.
Shot by: @thetouchphotography
How has shopping Black-owned changed your sense of style or identity? Do you feel it’s influenced how you express modesty through fashion?
Shopping Black-owned has definitely changed my sense of style. It helped me move away from only wearing neutrals and embrace color and patterns. As Black women, we look amazing in all colors, and wearing color just lifts your mood. It’s influenced my modesty through fashion because it challenged the idea that modesty can only show up as beige, white, or black.
In fact, the Prophet Muhammad (peace be upon him) and his companions were known to wear garments in various colors, including white, green, red-striped, and even yellow. His wives, like Aisha (may Allah be pleased with her), were also reported to have worn colorful garments, including dyed fabrics and red-patterned shawls. Color has always been part of Islamic tradition and modesty when worn with dignity. Likewise, Black history around the world is rich in color, texture, and material, and shopping Black-owned reminds me of that heritage and power.
Shot by: @thetouchphotography
Jameelat reminds us that supporting Black-owned fashion isn’t just about what we wear, it’s about who we choose to uplift with every purchase. From the vibrant patterns of Amina Zaid Label to the ethically crafted bags by @ByJumzs, her wardrobe tells a story of culture, creativity, and community. Her love for Black-owned brands is a reflection of something deeper: pride, purpose, and the joy of seeing ourselves represented beautifully in fashion.
Through her lens, modest fashion becomes more than a style. It’s an act of celebration and connection. She shows us that modesty can be colorful, expressive, and rooted in heritage without losing its grace. Whether she’s styling a luxe scarf from Le Luxe Collection or stepping out in Daez heels, Jameelat makes one thing clear: supporting Black-owned WILL always be in style.
And speaking of staying in style… this week’s challenge is all about shopping intentionally. We’re asking you to highlight at least one Black-owned brand in your look — whether it’s your outfit, accessories, or even your skincare routine. Here’s how to get started:
Discover new favorites. Explore small businesses and independent designers creating magic within our community.
Mix and match. Blend your Black-owned pieces with your everyday staples to make them shine.
Share your finds. Tag @veiledvisionaries_ and show how you’re styling Black-owned this week.
Because when we buy Black, we’re not just making a fashion statement, we’re investing in legacy, community, and the future of modest fashion itself. 💛
xoxo,
